SEPTEMBER 2019 EDITION
TRENDS
FEATURE
More Beard, More Product
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Great News, Gents! The year 2019 is as bearded—if not more—than last year. The trends for growing, keeping and maintaining facial hair are stronger than ever, and statistically Google and Pinterest Analytics are producing short term and long term data confirming what we see and know.
Pinterest’s Mens Care area (manly trends) finds its #1 body care category as BEARDS, which is 4th overall in trends men find important. That little stat has been solidly placed the past four months of Beardsley involvement in Pinterest. Google Analytics has measured the whiskered trend in a longer span according to information gathered by many in the cosmetic industry, and from a trend angle by Huffington Post, which—alongside BuzzFeed—has been on a beard-loving mission the past five years. The trend mentions steady beard growth worldwide since 2011, and of late about 1 in 3 men in North America bearing whiskers. Looking at facial hair worldwide, the growth is greater than 50%. One female style trend follower in the article declared the Beard is a mainstay.
Click here for full article
The Beardsley Wipes Barbecue:
Something Obvious Was Missing
by Bill Alley, Media Director, Beardsley and Company
Beardsley held a live event August 17th at a private residence in La Jolla, California to showcase the company’s latest invention, the Beardsley Beard Wipe. An intimate gathering of bearded men and their ladies enjoyed a barbecue with some very saucy fare and a purpose which put the cleaning power of the Wipes to the test. With a perfect balance of yard foliage and greenery for mixed sun and shade, food fare sizzling and enticing the onlookers and a live bluegrass band to add the musical touch, the four hour gathering was relaxing and entertaining. Part of the necessary duties when dealing with such gooey, saucy foods is the occasional...or continual...wipe of the face. And that’s where things got strange.
Click here for full article
Podcast: Wipeout in California
David Price
David Price
David Taylor Price (born August 26, 1985) is an American professional baseball pitcher for the Boston Red Sox of Major League Baseball. He has a killer arsenal of pitches and a robust beard. Price was selected first overall in the 2007 Major League Baseball draft by the Tampa Bay Devil Rays. Just weeks after his first appearance from the bullpen, he earned a memorable save in Game 7 of the ALCS that helped the Devil Rays reach their first World Series.
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More Beard, More Product
b
Great News, Gents! The year 2019 is as bearded—if not more—than last year. The trends for growing, keeping and maintaining facial hair are stronger than ever, and statistically Google and Pinterest Analytics are producing short term and long term data confirming what we see and know. Pinterest’s Mens Care area (manly trends) finds its #1 body care category as BEARDS, which is 4th overall in trends men find important. That little stat has been solidly placed the past four months of Beardsley involvement in Pinterest. Google Analytics has measured the whiskered trend in a longer span according to information gathered by many in the cosmetic industry, and from a trend angle by Huffington Post, which—alongside BuzzFeed—has been on a beard-loving mission the past five years. The trend mentions steady beard growth worldwide since 2011, and of late about 1 in 3 men in North America bearing whiskers. Looking at facial hair worldwide, the growth is greater than 50%. One female style trend follower in the article declared the Beard is a mainstay.
Beardsley, of course, continues to provide great products that solve beard issues, and the innovation to meet and exceed the demands of the Beard Grooming market will keep this brand distinct from all the rest.
Another followed trend shows beards still populating advertising, especially online and TV adverts. Commercials from banking and investments to laundry wash and medication keep whiskers prominent on every channel. It is in this medium where trends were the toughest to break toward allowing facial hair its mainstream display—and where it will be the influencer of facial hair love as public relations and ad agencies celebrate (or relent) to the populace that embraces the hirsute nature of men. We’ve captured some of the best just below the next paragraph.
Maybe this time Madison Avenue is no longer dictator of trend, and if we have won this battle, the beard is indeed here to stay. Grow stronger, grow longer...beard on!
13 Beard-Positive TV Commercials 2019
TD Ameritrade
https://www.ispot.tv/ad/wXid/td-ameritrade-green-room-am-i-gonna-be-okay
Twizzlers
https://www.ispot.tv/ad/oKIe/twizzlers-only-the-road-knows
Stella Artrois
https://www.eater.com/2019/1/28/18200637/stella-artois-super-bowl-commercial-the-dude-carrie-bradshaw
Direct TV
https://www.youtube.com/watch?time_continue=39&v=3bayQv4eslA
Apple
https://dailycommercials.com/apple-nap-featuring-nice-by-latroit/
Downy
https://dailycommercials.com/downy-still-fresh-featuring-song-by-black-box/
Geico
https://dailycommercials.com/geico-lobster-hot-tub-party/
https://www.ispot.tv/ad/Irk_/geico-a-barbershop-quartet-plays-basketball
Hidden Valley Ranch
https://dailycommercials.com/hidden-valley-ranch-you-either-love-it-or-you-really-love-it/
Kabbage
https://dailycommercials.com/kabbage-spokesguy-from-the-future/
More Than Insurance
https://dailycommercials.com/pet-got-the-blues/
Spectrum Mobile
https://www.ispot.tv/ad/IxFI/spectrum-mobile-closet-iphone-xs
Dish network
https://www.ispot.tv/ad/dbQg/dish-network-every-major-d1-football-game
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The Beardsley Wipes Barbecue: Something Obvious Was Missing
by Bill Alley, Media Director, Beardsley and Company
Beardsley held a live event August 17th at a private residence in La Jolla, California to showcase the company’s latest invention, the Beardsley Beard Wipe. An intimate gathering of bearded men and their ladies enjoyed a barbecue with some very saucy fare and a purpose which put the cleaning power of the Wipes to the test. With a perfect balance of yard foliage and greenery for mixed sun and shade, food fare sizzling and enticing the onlookers and a live bluegrass band to add the musical touch, the four hour gathering was relaxing and entertaining. Part of the necessary duties when dealing with such gooey, saucy foods is the occasional...or continual...wipe of the face. And that’s where things got strange.
Purposely left out of the preparation were any kind of napkin, towelette or paper towel. No ‘quicker picker upper’ anywhere! Guests were perplexed and were looking for a way to take off the evidence of a good meal gone messy. But the moment was well planned for a demonstration the invitees all got to enjoy. Waiting in a wicker basket were plenty of Beardsley Wipes for Beards. The Wipes demonstration was well-timed for the condition of the faces laden with their latest calorie intake, and it became a bit of added fun with the men (and others) getting faces covered in the best barbecue coatings for the camera. First waves of pictures completed, they were tearing open the Beardsley Beard Wipes and getting to the cleanup.
Those who applied the wipes to the facial sauce found a great product, very capable to cleanse and leave behind the unique hint of Beardsley’s Bay Rum and Sandalwood in its wake. Host David Espiritu was given honor for being the one with a long beard that effectively cleansed with just one wipe.
For photos check out the Beardsley Gallery and our Social Media feeds found on every page at the bottom right. For more on the event, join John Odam, David Espiritu and myself on this month’s Radio Beardsley link.
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